Entry Title: " Post Arcadia "
Name: Florence Iff, Switzerland
Category: Professional, Landscape


Entry Description: Landscape in its self is in its origin a concept, which roots in the beginning of industrialization and renaissance painting.
Seen as a concept, landscape therefore represents an image of an idea. We declare what an ideal landscape looks like and represent it e.g. in a photographic reproduction.
In everyday life simulations of landscape and nature in relation of educative, scientific, recreational-oriented or economical contexts are ubiquitous. They not only influence our notion of nature in its derivation but also enhance implicitness of a designed environment.
The differentiation between image, copy, representation, simulation and finally simulacrum is increasingly more difficult.

CV Florence Iff since 1990 working as an artist with photography as main medium Group and solo exhibitions in Europe and the US (selection): 2010 Fotosommer Stuttgart, Germany 2009 Swiss Photo Award, ewz Selection, Zurich 2008 University of the Arts Zurich 2005 Artist Space, New York City 2000 Helmhaus Museum, Zurich 1999 Helmhaus Museum, Zurich 1998 Chelsea Art Building, New York 1995 Kunstwerke, Berlin, Germany Grants and awards from national and private foundations (Pro Helvetia, STEO foundation, Cassinelli-Vogel i.a) Institutional, governmental and private collectors (Canton of Zurich, Bank Julius Bär i.a) 2008 MA in Art Education for Adults, University of the Arts, Zurich since 2001 teaching photography for different institutions, Switzerland 1997 - 2001 living and working in New York City 1998 Certificate Fulltime Student General Studies, ICP, NYC classes with: David Armstrong, Penelope Umbrico, Bill Jacobson, Sam Samore, Robert Blake 1989 - 1992 University of Zurich, Switzerland; History of Art, Philosophy and Social Studies 1989 Certificate in Photography, Video Art, Performance Art and Painting, F+F, School of Visual Arts, Zurich, Switzerland