About Photographer:

MASSIMO GAMMMACURTA WAS BORN AND RAISED IN THE ETERNAL CITY, CAPITAL OF A COUNTRY SHAPED LIKE A BOOT. HE IS INFLUENCED BY THE FUTURIST ART MOVEMENT, GRAFFITI CULTURE AND FELLINI'S AND PASOLINI'S FILMS. MASSIMO IS NOW BASED IN NEW YORK CITY, WHERE HE CONTINUALLY RE-SHAPES, CHALLENGES AND TRANSGRESSES THE BOUNDARIES OF PHOTOGRAPHY.

Entry description: Conceptual Ads shot for Puma Cobra Golf. Each item has a specific characteristics, the shoe with the candy dripping is for grip, the umbrella shaped shirt is for waterproof, the shoes with the springs laces is for cushioning and the sunglasses shaped shirts is for anti UV.
I built each prop and shot it with almost no photoshop involved.