Extracted from Nature

PhotographerAshley Hernández
Prize1st Place in Advertising / Product
Entry Description

Introduced as the brand’s first flavored variation, Jack Daniel's Tennessee Honey is a special and welcome deviation from the unmistakable norm. I wanted to convey the naturally smooth finish and rustic flavors through the chosen backdrop and refractions of light. In addition to paying homage to the Tennessee honey through the placement of the bees heading towards the bottle. All in all to capture in a frame the setting from which Jack Daniel's Tennessee Honey is extracted.