The mass media create a very specific standard of female beauty,and brainwash people into only considering a woman to be even worth looking at if she conforms to this standard.But even if woman does so, she is no longer showing the world her own, original appearance, but rather an adjusted image of the kind the observer wishes and expects to see.The mass of consumers, by demanding to see this kind of image and none other,have the absolute power to constantly reinforce this narrowly defined standard of what is an acceptable image of “woman” and what isn’t. Such artificial, iconic image therefore spread and multiply throughout society, appearing as the only reality of what “woman” looks like, when in truth they are the product of selecting and processing certain images over all others. Last not least, ubiquitous modern information technology serves to further blur the lines between “reality” and “image.”