It's been proven, that the major cause of today's drinking water shortage is the global meat industry. It has been established, that the entire process of making one kilo of red meat, consumes about 10.000l of valuable drinking water. A rather disturbing insight and just one of the various climate problems caused by the cattle industry, which have been widely silenced by the lobbies involved. The constantly rising numbers of people being able to afford meat, mean that there is a drastic increase in use of water, meanwhile the beverage industry is buying fountains everywhere in the world, turning water into a consumer good. Year by year water becomes less accessible. It is just a question of time until our disproportional lust for meat will leave us thirsty. It's a ticking time bomb. Concept, set-design and photography: Alex Libotte Assistance: Takeuchis