In an election, each and every vote matters. Elections are infrequent occasions in which citizens of South Korea are given an opportunity to have a direct say in who will shape the government and represent the populace. Therefore, ideally speaking, the primary standard of electing a specific candidate must be the individual attributes and policies. However, in South Korea as well as in many other countries, voters can be blinded by the political nuances behind each party.
In an election, each and every vote matters. Elections are infrequent occasions in which citizens of South Korea are given an opportunity to have a direct say in who will shape the government and represent the populace. Therefore, ideally speaking, the primary standard of electing a specific candidate must be the individual attributes and policies. However, in South Korea as well as in many other countries, voters can be blinded by the political nuances behind each party.
While walking around the streets of Seoul, I tried to evaluate the election campaigns through the eyes of voters. In doing so, I realized that at first glance, what stands out about the banners is not the individual candidate’s policies, but the color that represents the political party.
Through utilizing selective-attention, I was able to highlight and emphasize the overbearing role of political parties in Korea’s election in the status quo.