Naked Riders

PhotographerDrew Deas
Prize2nd Place in Advertising / Product
Entry Description

This image is taken from a series produced for a university project, advertising Hedon helmets. The image suggests that Hedon helmets are the one thing you need to ride a motorcycle or bicycle, and that a rider is naked without a Hedon helmet. The rider sits to the left of the image, with a pack shot of the riders helmet to the right, on backgrounds of corresponding colour to that of the helmet.