This series of images was created for Simba mattress company. Sane Seven were commissioned by Underexposed to create a concept that would help express visually the benefits of the mattress (perfect for couples with different sleeping habits) in a playful and visually striking way. The solution was to interpret the idiom 'sleeping pattern' literally to create a series of sets where peopleâ€™s personalities were expressed through the use of physical patters that dominated their side of the room. The ad was accompanied by the slogan â€˜Sleep better, whatever your sleeping patternâ€™. This resulted in a beautiful and colorful campaign that helped the product stand out among its competition and that helped Underexposed receive a â€˜high commendationâ€™ acolyte in the branding category in Design Week awards.