A new campaign for wildlife charity Born Free to highlight the problems of keeping performing Orcas in captivity, and aiming to discourage the public from supporting this industry. Launched on World Whale day this poster campaign aimed to appeal to people worldwide, bringing the facts to their attention, and encouraging them to challenge their opinions of keeping Whales, Dolphins, and Porpoises in sanctuaries. Visiting captive Whales and dolphins has long been a popular holiday activity, but many people are unaware that keeping these cetaceans in captivity is severely detrimental to their welfare.