Skateboarding on Dust


  • Photographer
    Roberto Alegria
  • Prize
    1st Place / Advertising/Self-Promotion
  • Date of Photograph
    05/29/2011
  • Technical Info
    Medium format/film

The original idea I did with the brand Carhartt is inspired from an earlier work I made for the special issue of the 50th publication of Erosion magazine. For this cover I used artifical smoke so we could visualize the contrast of white smoke with a black background. I became fascinated with this concept and started to think of new ways of creating this effect with new elements, this is when the “Skateboarding on Dust” was born. We used flour instead of smoke, and the results really surprised all of us!

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