The important thing is to appear. In pictures


  • Photographer
    Adrian Hancu
  • Prize
    Honorable Mention
  • Date of Photograph
    March 4, 2013

”Andy Warhol said that everyone is entitled to his fifteen minutes of fame. Nowadays this time is even shorter the time is even shorter: it is that of a camera click. During fashion week, the real show is outside the location – where before each show, dozens of bloggers armed with cameras chase the more fashionable look. This is the way of the fake street style made by people famous for being famous on fashion blogs. A moment of celebrity built on clothes mostly provided by the fashion houses and worn on the occasion creates a short circuit already at the end of its breath.”

Story

”Andy Warhol said that everyone is entitled to his fifteen minutes of fame. Nowadays this time is even shorter the time is even shorter: it is that of a camera click. During fashion week, the real show is outside the location – where before each show, dozens of bloggers armed with cameras chase the more fashionable look. This is the way of the fake street style made by people famous for being famous on fashion blogs. A moment of celebrity built on clothes mostly provided by the fashion houses and worn on the occasion creates a short circuit already at the end of its breath.”

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