In The Garden


  • Photographer
    Clemens Ascher
  • Prize
    Honorable Mention
  • Date of Photograph
    May 2015
  • Technical Info
    Digital large formate

The photographic series “IN THE GARDEN” depicts scenes from a fictional indoor - garden complex. The world we observe appears to be entirely artificial, a plastic utopia, carefully designed to deliver happiness and relaxation to it’s inhabitants. Utterly estranged from nature it fails to imitate the actual thing, and leaves it’s viewer with a shallow masquerade. Just like the gardens, their owners appear to be a staging of themselves – they don’t really do anything – everything is taken care of and nobody needs them. Like parcels that haven’t been picked up they are trying hard to cheat themselves into happiness. Bright colors and superficial luxury - a dystopian vision in utopian dress. The topic-Artificiality - is also strongly reflected in my work method - everything is constructed - as fake and manipulated as possible - I utilise all means of modern advertising photography to explore the constructed artificiality and superficiality of modern society.

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