These images are from an ad campaign for BAM's 150th anniversary here in New York. The 11 ads ran throughout New York, and featured heavily in subway trains and stations, as well as in other media. The agency/client used many of my sketches as final ad layouts, which I then shot and retouched. The concept called for incorporating performances into the space of everyday New Yorkers. The protagonist in the ad is having their 'BAM' moment. Ad agency was McGarry Bowen (NY)