Personal Project

PhotographerSerena Carminati
Prize1st Place in Advertising / Food
Entry Description

A still life setup to me is like a miniature theatre, one in which you can experiment with shapes, textures and light in order to create something unique. This small theatre is a creative playground where anything is possible and with a little imagination any ordinary object can be used to bring a character and a story to life.

About Photographer

Serena Carminati is a food photographer based in Genoa, Italy. While living in the UK for several years, she gained her BA Hons. in Graphic Design at Kingston University, after having studied photography on a BTEC National Diploma, at Brighton and Hove City College. For more than twenty years, Serena has explored several photographic fields, while travelling and experiencing all life has to offer. Her love for food, Italian lifestyle and tradition brought her to specialise in food and still life photography. Serena became a food blogger in 2012, to fully express her passion for photography, food styling and recipe development. Her approach to still life and food photography is often minimalistic, clean and elegant. Serena uses light, composition and colours to emphasise the natural beauty of the subject, in order to create simple but iconic images of ordinary objects. Her Personal Project (an ongoing work, regularly published on her blog foodfulife.com) was awarded 1st place in the Advertising / Food Category at the International Photography Awards (IPA) 2016, along with other important awards.