Entry Title: "Saving Water is Sexy"
Name: Kremer Johnson Photography , United States
Category and Expertise: Advertising, Professional
Entry Description: This campaign was created for Southern Nevada Water Authority through R&R Partners in Las Vegas. The directive was to develop three characters that aren't typically viewed as sexy and show how saving water by using their water meters (regulates the amount of water coming into your home) makes them fell sexy. We built all three garage sets on a sound stage in Los Angeles. We cast through an agency in Hollywood. A full day of asking seniors to show us their "sexy" was an experience we won't soon forget. The campaign won an Addy award.