Secrets of success: None of us are Superman is a unique book that combines creative portrait photography with business leadership genres. This 268-page book features 33 high profile business leaders, including CEOs of companies like Tesco, Rolls Royce and Bentley. The portraits were created to challenge people's perception of business leaders, presenting them in unusual environments related to their personal interests and hobbies, showing each individual as they are beyond the desk. The goal was to to help the viewers identify with them on a more personal level to inspire more entrepreneurs to follow their dreams and encourage young people to reflect on their own potential to succeed in business, life or career. Each portrait is accompanied by a story written in their own words about success, its shortcuts and pitfalls, advice to aspiring business leaders and inspiration seekers.