COLOR CLASH
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Photographer
WAI TEIK CHAN
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Date of Photograph
2017
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Socials
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Website
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Moving Link
An advertising campaign created by Wai Teik for GX3, a Japanese men’s underwear brand. The target audience is the gay community and the theme of the underwear for this season is colourful. Hence Wai Teik created a surrealistic colourful world where the models are engaged in homoerotic poses. The challenge is to create a series of images to elevate the status of the brand to be seen as upmarket and fashion driven.
This video is created as a teaser to pique the curiosity and interest of the audience. In doing so, they can can find out more about the brand by checking out the website.
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Biography
Award-winning fashion lensman Wai Teik founded his eponymous studio in 1998 in Singapore. It marked the beginning of the pursuit of capturing fleeting moments of beauty with fashion-savvy angles and perspectives. Ever since the inception of Wai Teik Photography, he has attained numerous internationally recognised photography awards under his belt. Wai Teik adopts a holistic approach to the creative process, possessing the uncanny ability to visualise how every aspect of the photo shoot comes into play.
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Awards
• Winner in Fashion & Advertising category at 11th Pollux Awards 2018, UK
• Bronze at One Eyeland Photography Awards 2017
• Bronze at One Eyeland Photography Awards 2015
• Silver Award at New Images Photography Awards 2012, USA
• 1st Runner-up at XTO Image Awards 2010, USA
• 31 Honourable Mentions at The International Photography Awards 2006 - 2017, USA
• 5 Honourable Mentions at Prix De La Photographie, 2008- 2013, France
• 1 Honourable Mention at Moscow International Foto Awards 2014, Russia
