COLOR CLASH

CompanyWAI TEIK PHOTOGRAPHY
PhotographerWAI TEIK CHAN
PrizeHonorable Mention
Entry Description

An advertising campaign created by Wai Teik for GX3, a Japanese men’s underwear brand. The target audience is the gay community and the theme of the underwear for this season is colourful. Hence Wai Teik created a surrealistic colourful world where the models are engaged in homoerotic poses. The challenge is to create a series of images to elevate the status of the brand to be seen as upmarket and fashion driven. This video is created as a teaser to pique the curiosity and interest of the audience. In doing so, they can can find out more about the brand by checking out the website.