Mellowed JD

  • Photographer
    Arpit Khandelwal
  • Prize
    2nd Place / Advertising/Brands campaign

This is a commercial photography series for Jack Daniel's, created for use on billboard, magazines and social media. This series was created with sugar maple charcoal and Tennessee spring water owned by Jack Daniel’s (JD). JD use sugar maples charcoal for mellowing their whiskey drop by drop through 10-feet of charcoal for making perfect Tennessee whiskey: Jack Daniel's taste. They own their Tennessee spring water cave which they have been using for many years to make their whiskey. Perfectly balanced photography with handcrafted sets using Sugar Maple Charcoal and Tennessee Spring Water.

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