ZAAF: Made in Africa - Behind the Scenes Documentary

Share on social media

Photographer

Joey L.
Prize

2nd Place / Still In Motion / Video/Other
Company/Studios

Joey L.
Date of Photograph

Filmed March - April, 2019
Technical Info

Osmo Pocket, Leica SL, Phase One XF with IQ250 digital back
Socials
Website

http://www.joeyL.com
Moving Link

View link

For ZAAF, a lifestyle brand made entirely in Africa, our crew climbed an active volcano, camped for days without electricity, and yet we somehow managed to photograph an advertising campaign in one of the hottest places on Earth- the Danakil Desert of Northern Ethiopia. The documentary above is a raw look into the journey as filmed by the our local crew- both the grueling aspects as well as the camaraderie among our team that kept positive spirits during the entire journey. Photographs: Joey L. Narrated by: Abai Schulze, Joey L. Behind the Scenes Video: Abenezer Zenebe, Yonas Tadasse

Biography

Joey Lawrence, Canadian-born photographer and director based in Brooklyn, New York, is internationally celebrated for both his humanitarian projects and high-profile commissions. As a self-taught professional photographer, he has built his style by dedicating a vast amount of time and resources to passion projects designed to help emphasize the humanity in underserved communities and circumstances. His photography has greatly benefited organizations such asOxfam, the ACLU, FEED, charity:water, and WaterAid.
Awards

- Taylor Wessing Portrait Prize 2018 "Portrait of Strong Joe Smart"- 3rd Place