When I visit zoos I struggle between the pleasure I get and knowing that my transient and incomplete wildlife experience is most likely at the expenses of them having permanently lost their wilderness experience, or indeed never actually having had one. I battle between 'The safety of the zoo with all it's confines', versus 'The freedom of the jungle with all it's dangers', and knowing that whilst some zoos help species survival - directly and indirectly - what cost must an individual pay for the benefit of the many?
“Wildlife images are one of the most powerful ways we have of engaging people in the natural world” – Sir David Attenborough. Because of this, I share most of my photographs with not-for-profit organisations whose values and goals closely align with mine, such as WWF, Australian Conservation Foundation and National Geographic – organisations who want to inspire people and communities to discover, value and protect the natural world. I initially trained as a zoologist, and then later in bioethics with one of the greats Peter Singer. After many years in healthcare marketing, now in addition to conservation photography, I run a science/environmentally focused communication consultancy called The Framing Effect, whose aim is to help people influence more effectively, both with words and with images. I am also currently a senior critic for the worlds largest curated photo community (1x.com), a governor of the World Wide Fund for Nature (WWF) in Australia, and part time during semester, I teach Science Communication and Marketing Ethics at the University of Melbourne. You can also find some of my conservation and wildlife photography on Facebook on Instagram. I infrequently post on Pintrest and Twitter, however I am there if interested. My hope is that the images, information and skills I share, will help engage people to care more, and so behave differently, towards the world around them.