Rag creations

CompanyDecillisPhoto
PhotographerFernando Decillis
Prize1st Place in Advertising
Entry Description

This is a series conceptualized for a laundry detergent brand. The idea is to reassure mothers that getting dirty (really dirty) encourages imagination, innovation, and active play.

About Photographer

I was born in Montevideo, Uruguay. My family moved to the U.S. when I was 12. Since I was an illegal immigrant, I was not allowed to accept the scholarships I was offered for football. I had no idea what I was going to do with my life until when I was 21 and my neighbor let me borrow his camera when I took a trip to Hawaii to visit a family friend.