"The outdoor missed you" is the headline of this ad that Energy BBDO in Chicago commissioned me to shoot for Off! bug spray. This was a live grizzly bear.
Fulvio Bonavia is an award-winning advertising and editorial photographer known for his uniquely inventive imagery. He has used food to create haute couture apparel inspired by designers such as Alexander McQueen and Prada; crafted jewelry, accessories, handbags, and shoes out of edible elements for his book A Matter of Taste; and produced advertising images for clients like Pirelli, Montblanc, Sony and Adidas. Born in Italy, Fulvio started out as a graphic designer and illustrator of film posters before devoting his energies to photography. As a photographer, he brings his artistic and design sensibilities to each and every one of his pictures, doing all of postproduction himself so that his photographs are infused with his vision from start to finish. His work has been honored by Communication Arts, PDN, the Italian Art Directors Club, and the IPA, among others, and Luerzer's Archive has named Fulvio one of the 200 Best Ad Photographers Worldwide, choosing one of his photos for the cover of its in 2008/2009 400-page book. In 2010, he was selected Photographer of the Year by the Mobius Awards. He is based in Milan.