1st Place / Advertising / Product

Extracted from Nature

  • Photographer
    Ashley Hernández
  • Date of Photograph
    November 3rd, 2015

Introduced as the brand’s first flavored variation, Jack Daniel's Tennessee Honey is a special and welcome deviation from the unmistakable norm. I wanted to convey the naturally smooth finish and rustic flavors through the chosen backdrop and refractions of light. In addition to paying homage to the Tennessee honey through the placement of the bees heading towards the bottle. All in all to capture in a frame the setting from which Jack Daniel's Tennessee Honey is extracted.

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