This project, “My Hair, My Soul” is a future book. I’m moved as a Caucasian man by the beauty, the power the individualism and the message that is in a black hairstyle. Blacks forever have struggled with their hair, little girls tormented, woman embarrassed and belittled. A billion dollar hair product industry that has flourished because of the Black women’s fear of her hair not being pretty enough, soft enough, straight enough. Today I see these fears perishing as black woman are embracing their hair whether it natural or added on. I see these women standing tall, confident, delivering the message “I am a woman’ I am black, I am proud and I LOVE my hair. The use of light, makeup and postproduction to eliminate color tones of skin equalizes colors of the black skins and highlights the beautiful hairdos of the modern black woman.
As a young teen, Sandro embraced the idea of making photographic portraits after seeing the portrait imagery of Irving Penn. He began photographing in Chicago at the age of sixteen and has since devoted his thirty-plus-year career to creating expressive images from his elegant Ukranian Village studio. With numerous award-winning commercial campaigns to his credit, Sandro is one of today's foremost fine-art photographers. For the past eight years, in juried competitions within the industry, Sandro has been voted one of the top 200 advertising photographers in the world.