An advertising campaign created by Wai Teik for GX3, a Japanese men’s underwear brand. The target audience is the gay community and the theme of the underwear for this season is colourful. Hence Wai Teik created a surrealistic colourful world where the models are engaged in homoerotic poses. The challenge is to create a series of images to elevate the status of the brand to be seen as upmarket and fashion driven. This video is created as a teaser to pique the curiosity and interest of the audience. In doing so, they can can find out more about the brand by checking out the website.
Award-winning fashion lensman Wai Teik founded his eponymous studio in 1998 in Singapore. It marked the beginning of the pursuit of capturing fleeting moments of beauty with fashion-savvy angles and perspectives. Ever since the inception of Wai Teik Photography, he has attained numerous internationally recognised photography awards under his belt. Wai Teik adopts a holistic approach to the creative process, possessing the uncanny ability to visualise how every aspect of the photo shoot comes into play.