COLOR CLASH


  • Photographer
    WAI TEIK CHAN
  • Prize
    Honorable Mention
  • Company/Studios
    WAI TEIK PHOTOGRAPHY
  • Date of Photograph
    2017
  • Moving Link

An advertising campaign created by Wai Teik for GX3, a Japanese men’s underwear brand. The target audience is the gay community and the theme of the underwear for this season is colourful. Hence Wai Teik created a surrealistic colourful world where the models are engaged in homoerotic poses. The challenge is to create a series of images to elevate the status of the brand to be seen as upmarket and fashion driven. This video is created as a teaser to pique the curiosity and interest of the audience. In doing so, they can can find out more about the brand by checking out the website.

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