3rd Place / Advertising / Music

North Atlas

  • Photographer
    Arpad Horvath
  • Date of Photograph
  • Technical Info
    Colour Digital

This series is a piece of a long term collaboration with Glasgow based alternative rock band North Atlas. This images have been made for the band`s first introduction to the public and in order to promote their first tour. The main concept of the series to show the members involving a surreal encounter with their loved mascot and the band`s number one fan, HAL. This tame creature appears in the frame and gives a counterpoint to the composition without being to much attention on him. By his presence, just enough to the story got a direction and gives an unusual experience to the viewer. The series also a combination of digital art and natural captions which combination is always used to be the major aspect of my photographic ideas and process.

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