Walking the streets on my journeys around the world I would come upon these very distressed Marlboro cigarette packs. At first glance they seemed raw, ugly, and pathetic, but upon closer observation I began to fall in love with the grittiness, age, and destruction of these weathered packs. I began to look at them as faces. Faces of our elders that have seen too much sun, too much time, and too much worry. My shift of thoughts through these observations helped me to begin thinking of them as beautiful portraits. The bright colors of the backgrounds made me think of a younger more vibrant time in life. A time when these packs may have been new and resembled a younger, fresher, and more beautiful person. Beauty is in the eye of the beholder with everything in life, including these weathered Marlboro cigarette packs.
As a young teen, Sandro embraced the idea of making photographic portraits after seeing the portrait imagery of Irving Penn. He began photographing in Chicago at the age of sixteen and has since devoted his thirty-plus-year career to creating expressive images from his elegant Ukranian Village studio. With numerous award-winning commercial campaigns to his credit, Sandro is one of today's foremost fine-art photographers. For the past eight years, in juried competitions within the industry, Sandro has been voted one of the top 200 advertising photographers in the world.