Perfect Lie

  • Photographer
    Andreas Varro
  • Prize
    2nd Place / Advertising/Self-Promotion
  • Company/Studio
    It's Varro
  • Date of Photograph

I find it interesting how we observe and follow each other’s lives today. We follow our closest family in real life, we see their struggle, we hear about their problems and see their success. But everyone else’s life we see through pictures and videos. We see fractions and selected angles of other people’s lives. Today some people, especially influencers are their advertising agency carefully selecting what to show to strengthen their brand. I wanted to show that most of what we see on social media is made up because when we only show the good side it's a lie, a perfect lie.

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