ZAAF: Made in Africa

  • Photographer
    Joey L.
  • Prize
    1st Place / Advertising/Fashion
  • Company/Studios
    Joey L.
  • Date of Photograph
    March -April, 2019
  • Technical Info
    Phase One XF body + IQ250 digital back

Advertising campaign shot for ZAAF- a premium lifestyle brand made entirely in Africa. Our crew climbed an active volcano, camped for days without electricity, and yet we somehow managed to photograph an advertising campaign in one of the hottest places on Earth- the Danakil Desert of Ethiopia. We set out to show to the world the unique qualities that founder and designer Abai Schulze's homeland & culture had to offer, but in a high end way without the cliches of the way “developing nations” are usually presented. Models: Kiya Tadele, Mihret Engda, Betty Woldemichael, and Gabu Fords.

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