Modern Girl, extrapolates upon preceding series and themes of commercialism and identity within Western culture, by creating imagined ad campaigns based upon the famous “pin-up girl” advertising posters of 1930s Shanghai, China. This era heralded the emergence of Asian women as individuals, as they began to break away from Confucius tradition that demanded total filial piety alongside crippling beauty practices like foot binding. However, while an expression of gender emancipation, the posters sowed the seeds of a new form of exploitation: the use of the female form to sell consumer products.
