Joy Ride
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Photographer
Sandro
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Date of Photograph
2012
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Technical Info
Digital Video
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Socials
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Website
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Moving Link
Joy Ride is a short film created for Nikon Corporation to show off the video features of their new camera, the D800 HDSLR. The film needed to capture the interest of today's up-and-coming and star directors.
In direct competition with Canon who, in the past, had the edge on Nikon in the HDSLR market - this film was created to put Nikon on the map. The film captures high speed intense action, beautiful low light qualities, and dramatic slow motion footage.
Joy Ride was a huge viral success surpassing all expectations and put Nikon in a great position to take over Canon's stock in the HDSLR market.
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Biography
As a young teen, Sandro embraced the idea of making photographic portraits after seeing the portrait imagery of Irving Penn. He began photographing in Chicago at the age of sixteen and has since devoted his thirty-plus-year career to creating expressive images from his elegant Ukranian Village studio.
With numerous award-winning commercial campaigns to his credit, Sandro is one of today's foremost fine-art photographers.
For the past eight years, in juried competitions within the industry, Sandro has been voted one of the top 200 advertising photographers in the world.
