This is a series conceptualized for a laundry detergent brand. The idea is to reassure mothers that getting dirty (really dirty) encourages imagination, innovation, and active play.
Fernando Decillis is an Atlanta-based photographer specializing in advertising and documentary projects. Fernando was born in Montevideo, Uruguay to a teenage seamstress and an airport ramp agent. He spent his childhood roaming his town, Shangri La, asking local fisherman for advice and riding through Uruguay’s flat country roads as one of four passengers on his dad’s moped. In an effort to escape Uruguay’s military dictatorship, the Decillis family set out for the United States. At ten years old, speaking no English, Fernando attended public school in what is known today as the Dekalb Intern