Alex Pollack is the current Director of Photography at National Geographic, where she oversees the visual storytelling strategy. Known for her sharp editorial eye and deep commitment to impactful imagery, Alex has built a career shaping how stories are told through photos across both digital and print.

Before joining National Geographic, Alex served as Photo Director at Bustle Digital Group, where she led photography across seven brands—including Bustle and Nylon—and commissioned a wide range of work from emerging and established photographers. Her leadership emphasized diversity, originality, and strong visual narratives.

Her previous roles include Visual Director at Goop, as well as time at Apple, where she contributed to major campaigns and brand imagery. Earlier, during a six-year tenure as Visuals Director at Bon Appétit, Alex played a pivotal role in redefining the magazine’s photographic style. Her vision helped revolutionize how food is captured and presented in contemporary media, influencing an entire generation of editorial food photography.

Alex began her career as a photo editor at New York magazine, where she helped shape award-winning visual storytelling across news, politics, and culture under tight deadlines and limited resources.

Outside of editorial, Alex co-directed and produced NOT ROD, a short documentary that premiered at the Miami Film Festival, winning the Audience Choice Award and continuing its festival run nationwide.