Christina Force


Ex-photo rep and production company founder Christina Force is a New Zealand based photo-consultant who works with photographers and agents worldwide. Her workshops and seminars are run in major cities across Australasia and help photographers rediscover their passion and promote their best work to targeted clients.

Christina is the founder and chairperson of the NZ Agents and Producers Association, an AIPA member and speaker, a columnist for The Photographers Mail, a guest speaker, lecturer and judge, including the IPA Lucie Awards since 2011.

Having successfully launched many photographic careers in the Asian market, she is also co-chair of Creative Asia Plus, the first portfolio review event in Asia promoting connections between photographers and ad agency creatives.

Christina’s mission is to help commercial photographers get paid to shoot what they love, and she specialises in sharing her 30 years of experience working with ad industry creatives around the globe.