An early job working as a studio assistant with Terence Conran’s ‘A team’ of photographers and designers in UK and then heading up a planning division at Mills and Allen Outdoor Advertising in UK set a career trajectory that led to bringing both creative and suit sides together when he moved to Australia and founded ‘Folio’ in 1988, Asia-Pacific’s first shoot production and photographers agency specialising in image creation for advertising agencies.
Folio’s divisions gave birth to other craft companies, Look Management and Production (1990) specialised in fashion photographers, stylists, makeup artists and stills image creation. Great Ocean Pictures (1998) was founded to produce incoming overseas TVC and Photo shoots in Aus/NZ and 8 Door Pictures HK (1999) saw a collective of leading directors, photographers and production co’s from the Southern Hemisphere actively rolled out in to SE Asia.
His energy and passion in all areas of his work from assembling portfolios and reels, to writing treatments, to marketing and production has been a significant springboard to success for many of todays’ notable Aus/NZ photographers and directors and his companies have brought thousands of ideas to life for creatives and ad agencies for leading brands across Asia Pacific.
Loving the business of ideas and never short of ideas himself, he loves to take pictures and write, in 2003 he collaborated with creative legends Edmund Choe and Craig Davies and gained a Silver Lion in the campaign press category plus a Bronze Clio for his work on Look’s infamous ‘Anything for the Shot’ campaign.
Judging highlights include
– Inaugural Chairman of Print Craft – Adfest Asia-Pacific Regional Creativity Awards – 2006 (created and designed the judging criteria and awards categories for the first awards for Print Craft at an award festival)
– Inaugural President of Craft – Adstars International Creativity Awards – Busan, Korea 2010 (Chairman of Judges – Eugene Cheung)
– Print Craft Judge Melbourne Art Directors Club Creativity Awards 2010
– President of Print Craft and Film– Adstars International Ad Awards – Busan, Korea 2011 (Chairman of Judges – Neil French)
– Design and Print Craft Judge – Adfest Asia-Pacific Regional Creativity Awards 2016
– Perth Art Directors Club – Creativity Awards 2016 and 2017
– Perth Art Directors Club – Photographer of the Year Award judge 2018